Jaden Smith To Release Sustainable Denim Collection With G-Star

via: twitter @officialjaden

 G-Star Raw is reportedly partnering up the living icon, Jaden Smith for the sustainable demin collection set to launch in Fall 2018. Smith says he first became interested in the brand because of Pharrell's involvement with it.

Pharrell took to instagram to announce the partnership 

Proud to announce @c.syresmith as the newest member of the @gstarraw family. His commitment to the environment is such an inspiration. His collection is gonna be 🔥.

A post shared by Pharrell Williams (@pharrell) on Mar 19, 2018 at 8:04am PDT

Smith told Teen Vogue that he felt the partnership would be a great learning experience about sustainable clothing. “After talking to Pharrell and G-Star, I realized we all feel the same urgency and a great opportunity at the same time to delve deeper into what a sustainable garment, denim or otherwise, should accomplish,” he told the publication. “I believe this collab is a great step that brings us closer to where we want to be.”