Pinterest's New Inclusive Search Feature Lets You Search Beauty Tutorials & Products Based On Skin Tone

As home to more than 80 billion beauty and hair ideas, Pinterest is working to help users find makeup ideas that are more relevant. On Thursday, April 26, Pinterest shared a beta test for a search tool that allows users to filter results by skin tone, a filter only available for specific beauty terms.

via Pinterest

The beta test allows users to narrow down a beauty-related search by skin tone in order to find results more relevant to their look. Pinterest calls the tool a way to build “a more inclusive search.” The test uses four different skin tone options, each including a tone range rather than one tone, to customize the search results. Pinterest says the tool was developed in response to feedback where users said they could not always find what they were looking for when searching for hair and beauty ideas. For example, some types of makeup are designed for different skin tones.