Fashion Nova Is Launching a Beauty Line Called Nova Beauty

photo: Fashion Nova

Fashion Nova, the famous fast-fashion brand loved by tons of celebrities and mere mortals alike, has plans to expand into the beauty industry.

Known for harnessing the power of social media and using Insta-models to sell bodycon dresses and now men's hoodies the Califronia- based brand is ready to shake things up. 

In an interview with Business of Fashion, Fashion Nova CEO Richard Saghian revealed that the brand is gearing up to expand well beyond its current offerings. "We are transforming FashionNova.com into a one-stop shop lifestyle destination," Saghian said, noting that part of the plan includes a launch of a makeup line called Nova Beauty.

While we're not exactly sure what beauty products the brand will launch first. If we had to take a guess, it would probably be eyeshadow palettes, lip products, highlighters and maybe even foundation. As we've seen over the last few years, beauty has become an extremely hot category with many new players entering the marketplace. 

We'll be keeping a close eye on the #NovaBeauty hashtag for updates on the launch date and the products we can expect. Will you be shopping the line once it drops?